NKD

 nkd

 

Business

Headquartered near Bayreuth, Germany, NKD is a discount clothing retailer operating a chain of circa 1,800 small format stores in secondary and tertiary cities primarily in Germany and Austria with smaller operations in Croatia, northern Italy and Slovenia. NKD was acquired by OpCapita in November 2013 from Daun & Cie.

 

Market

Value apparel represents 17% of the €36 billion German apparel market and has expanded at 5.2% per annum since 2005 (vs. +1.2% for the total German apparel market).

 

Strategy

NKD is a scale operator which services a stable subsector of textile retail with operations concentrated in macro-economically stable end markets (Germany and Austria). The geographic distribution of the company’s stores are in secondary and tertiary cities. The company caters for women aged 35 upwards. This focus provides NKD with a degree of competitive insulation from the market disruption caused by new entrants.

 

Leveraging the geographic and consumer profile, OpCapita’s operational turnaround programme is centred on driving gross margin through improvements in the company’s supply chain, merchandise planning and stock efficiency. This initiative is reinforced by changes in the company’s pricing model and customer communication and is being executed through a refined and more profitable store base.

 

Achievements

Since our investment, we have:

  • Identified and recruited senior management
  • Reduced prices to improve competitiveness and encouraged rapid clearance of end of season stock
  • Re-engineered the supply chain to build strong relationships with fewer suppliers, based on quality, customer service, responsiveness and timeliness
  • Diversified suppliers’ country of origin to shorten lead times and balance currency exposures
  • Refined store portfolio to close underperforming stores and restart expansion

 

Key Facts

Sector:                                                Textile retail

Country:                                             Germany, Austria, Croatia, Italy & Slovenia

Fund Investment Date:                   March 2014

Gross Turnover at Acquisition:      €580 million

Website:                                            www.nkd.de

OpCapita Executives:                      John von SpreckelsenChris McDermott

 

Note – All figures as of acquisition date unless otherwise noted