Merkal

 

 

Business

Merkal is a leading Spanish footwear and accessories retailer offering a comprehensive range of quality products at affordable prices via a portfolio of 215 stores across Spain. Founded in 1987, the Company has head-offices in San Sebastian and Barcelona, and logistics facilities in Zaragoza and it currently employs c. 1,000 employees across the country.

Merkal was acquired by OpCapita in December 2017 from Vivarte SAS, the French retailing conglomerate.

 

Market

The Spanish footwear market has recovered to pre-2012 levels, reaching €5.9 billion sales and 177 million pairs sold in 2016. Women’s footwear, which makes up 53% of the market, is the segment which has been driving growth in recent years.

Going forward, the market is expected to grow at an annual rate of 3%, strongly supported by new trends in sport-inspired trainers and sneakers, comfort shoes and a shift in consumption to higher quality / higher priced products.

 

Strategy

Merkal is the leading Spanish retail chain in the affordable footwear segment. The Company is well positioned to capitalise on a fragmented market and the declining presence of independent retailers.

OpCapita plans to drive the development and growth of Merkal in close collaboration with the Company’s long-standing management team. Together we will look to address some significant operational upside opportunities through a review and optimisation of product offering, a shift to direct sourcing, improved communication and marketing, an acceleration of new store openings and further development of the existing online capabilities.

 

Achievements

Since our investment, we have:

  • Identified and recruited senior management
  • Initiated a comprehensive review of the supply chain
  • Reviewed marketing and communication strategy
  • Launched implementation of new IT systems
  • Started a selective new store opening and refurbishment programme

 

Key Facts

Sector:                                                             Shoe retail

Country:                                                          Spain

Fund Investment Date:                                December 2017

Gross Turnover at Acquisition:                   €200 million

Website:                                                        https://www.merkal.com/

OpCapita Executives:                                  John Coleman & Josh Spoerri

 

Note – All figures as of acquisition date unless otherwise noted